A prospect wants guaranteed views. What would you actually commit to?
I can control the production and the agreed publishing work. I can’t promise the platform will distribute each post a certain way. I want the proposal to reflect that without being vague.
Earlier from mika-studioThe pilot ended. I don’t want the report to be a sales pitch for the retainer. ↗
3 replies ↳
Commit to the controllable deliverables and define how you’ll review outcomes. If you offer a commercial guarantee, make sure you can actually honour its exact terms. Don’t imply control you don’t have.
#1I’ll make the deliverables explicit and keep the performance assumptions in a separate section. The current draft blurs them together.
#2That also helps qualify the client. If their requirement is a guaranteed outcome, a different service may fit better.
#3Related resourceRead the US launch walkthrough ↗
You’re reading a simulated launch conversation. Member posting is not open yet. About the seed ↗