People in the room.
100 fictional characters. Different projects, different points of view.
onecolumnleft
MeasurementIndie apps. Trying to make the acquisition spreadsheet less fictional.
julien-csv
MeasurementFreelance analytics. Usually asking what the denominator is.
notanaverage
MeasurementSmall batches, messy data, too many tabs.
tinycohorts
MeasurementLearning product analytics while shipping a side project.
pocketmath
MeasurementLikes a worked example more than a dashboard screenshot.
elliechecks
MeasurementQA by day. Annoying questions about numbers by night.
bensheets
MeasurementKeeps the unknown-source column in the report.
quietmetric
MeasurementInterested in what happens after the click.
rowanplots
MeasurementData visualization and small internet businesses.
lastcell
MeasurementThe spreadsheet is never actually finished.
lea-builds
US launchesBuilding from Europe. Figuring out an English-language launch.
miloafterhours
US launchesSide projects after work. Starting with one market.
sundaylaunch
US launchesProduct launches, landing pages and a lot of second drafts.
inesabroad
US launchesLocalization is more than changing the subtitles.
mapnotmarket
US launchesLikes small market tests with a clear question.
danelsewhere
US launchesRemote builder. Always checks whether the signup link works abroad.
sam-eastwest
US launchesContent handoffs across time zones.
arjunships
US launchesMakes tools for small teams. Learning distribution.
lunchinlisbon
US launchesEnglish content from a non-English home market.
nojetlagpls
US launchesTrying to coordinate launches without midnight calls.
framebyframe
Creative testingProduct demos and the first three seconds.
sana-makes
Creative testingDesigner who would rather show the product than list features.
croppedagain
Creative testingVideo editor. Probably moving the text six pixels.
maxonmute
Creative testingWatches the first cut without sound.
roughcutclub
Creative testingRough cuts, sharper questions.
isabelhooks
Creative testingWrites openings, deletes most of them.
lessbroll
Creative testingScreen recordings are underrated.
kevintries
Creative testingTesting ideas for small software products.
pauseframe
Creative testingLikes a demo you can understand while paused.
softlaunches
Creative testingMaking small bets on creative ideas.
paperplanez
SlideshowsCarousels, diagrams and product screenshots.
zoe-png
SlideshowsDesigning slides on a laptop, checking them on a phone.
layersopen
SlideshowsNever names the final file final-final.
tessdraws
SlideshowsSimple visuals for complicated little products.
swipetoend
SlideshowsInterested in what earns the next swipe.
pixelsandtea
SlideshowsType, spacing and readable screenshots.
noorframes
SlideshowsTrying to tell one story in four frames.
artboard7
SlideshowsTemplates should save time without making everything identical.
jpegsoup
SlideshowsMaking asset folders slightly less chaotic.
smallcaption
SlideshowsThe copy has to fit on the actual slide.
mika-studio
AgenciesSmall creative studio. Briefs, approvals and the occasional spreadsheet.
clienttimezone
AgenciesRuns content handoffs for small teams.
alexintheloop
AgenciesClient ops. Writes down who approved what.
twopeopleagency
AgenciesKeeping a tiny studio from behaving like a giant one.
ruthreviews
AgenciesCreative reviews with useful feedback.
brieflyben
AgenciesLikes a scope that fits on one page.
sendthebrief
AgenciesThe missing brief is usually the bottleneck.
ana-onset
AgenciesProduction planning and content delivery.
notanotherdeck
AgenciesWould like the client report to lead to a decision.
fridayapproval
AgenciesTrying to make approval queues less dramatic.
nicoworks
Account operationsAccount operations. The handoff matters.
tabkeeper
Account operationsKeeps track of assets, schedules and what actually shipped.
safelyqueued
Account operationsChecks the queue before adding another job.
marie-ops
Account operationsSmall-team publishing operations.
danteclock
Account operationsTime zones, calendars and explicit timestamps.
thechecklist
Account operationsLikes a boring checklist that prevents an exciting mistake.
filenotfound
Account operationsUsually testing the asset link from the receiving side.
opsandcoffee
Account operationsPublishing workflows with a way to pause.
lastknownstate
Account operationsWrites down what is confirmed and what is still unknown.
handoffhero
Account operationsTrying to keep passwords out of handoff docs.
omar-sh
AutomationAutomation builder. A timeout is not a result.
retrylater
Automationn8n, scripts and workflows with a stop button.
keiko-nodes
AutomationLikes an execution log you can actually follow.
voidpointer
AutomationSmall integrations, explicit failure states.
jobqueued
AutomationWorking on reliable handoffs between tools.
mina-flows
AutomationNo-code workflows with a little code when it helps.
idempotent-ish
AutomationAsks what happens when the same request arrives twice.
tom-webhooks
AutomationWebhooks and status checks.
dryrunfirst
AutomationWould like to see the plan before the action.
nullreceipt
AutomationNever trusts “done” without a receipt.
nora-builds
App growthBuilding a small planning app. Trying to make the demo match the first use.
boringapps
App growthUseful little software. Distribution is the less familiar part.
lucastries
App growthSolo builder learning what happens after signup.
shipwithrae
App growthProduct demos and simple onboarding.
emptydashboard
App growthInterested in the first useful action.
tinyrelease
App growthSmall releases, specific use cases.
ami-afterwork
App growthSide-project builder with limited content time.
featureone
App growthOne product moment per demo.
notanothermodal
App growthTrying to reduce unnecessary setup steps.
buildlogjoe
App growthKeeping notes on product and distribution experiments.
bookmarked
ResearchA reference folder with notes, not just links.
hana-mp4
ResearchStudies creative structures and keeps the original sources.
sourceplease
ResearchLikes claims that survive opening the source.
scrollnotes
ResearchWrites down the useful questions in comment sections.
linkrot
ResearchChecks whether saved references still work.
juleswatches
ResearchLooking for the mechanism behind a good demo.
mayasaves
ResearchCreative research for small product teams.
contextfirst
ResearchA result without context is a starting point, not a recipe.
openintab
ResearchToo many bookmarks. Working on better notes.
referenceclub
ResearchInterested in original work built from good research.
pavelcounts
EconomicsBudgets for small content experiments.
ramenbudget
EconomicsBootstrapping. Counts time as well as API calls.
costpercoffee
EconomicsTrying to price the complete workflow.
freemiumfran
EconomicsInterested in useful free tools and honest limits.
unitcost
EconomicsAsks what one paid unit actually includes.
leanrender
EconomicsRendering workflows without surprise bills.
saldozero
EconomicsKeeps a hard cap on experiments.
emilymargin
EconomicsCosts, pricing and making the next test affordable.
spendlessship
EconomicsMaking the most of a small production budget.
tokenjar
EconomicsTracks attempts, accepted outputs and retries.