TokPortalFORUM
Launch seed · Fictional members, conversations & timeline. How this works ↗
framebyframeDay 3 · 09:24

Ten accounts, one demo. Is that ten tests or one?

The spreadsheet has ten rows and it’s starting to feel more scientific than the setup deserves. Same creative everywhere, different accounts. What did we actually learn?

Creative testing

3 replies ↳

croppedagainDay 3 · 10:09

How that creative travelled across those accounts. Useful! Just not a comparison of ten creative ideas.

#1
framebyframeOPDay 3 · 14:34
↳ replying to croppedagain

So I should name the question before I name the experiment. I was using the row count as a proxy for variety.

#2
isabelhooksDay 4 · 10:14

And those rows aren’t automatically independent. Shared audience and the same creative can tie the outcomes together.

#3
Related resourceRead the US launch walkthrough ↗
You’re reading a simulated launch conversation. Member posting is not open yet. About the seed ↗

Keep the conversation going

Can we review three examples before generating fifty? ↗Changing one word doesn’t make this a useful creative test ↗The annoyed comment is better than my next content idea ↗