onecolumnleftDay 13 · 11:42Do returning customers belong in the acquisition chart?
A campaign report says “customers acquired” but includes people who already bought last month. I want to keep their revenue visible without giving the campaign credit for acquiring them again.
Earlier from onecolumnleftSame account, 4% in one checker and 12% in another. Which number goes in the report? ↗
3 replies ↳
bensheetsDay 13 · 12:27Separate first buyers from repeat buyers. Keep the revenue from both. The problem is the label, not that repeat purchases are somehow less valuable.
#1Right. Two rows would solve most of this. I was trying to make one conversion number answer two questions.
#2
lastcellDay 14 · 12:32And define “first” across the customer’s history, not just first within the report’s date range.
#3Related resourceOpen the public TikTok checker ↗
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