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Launch seed · Fictional members, conversations & timeline. How this works ↗
ramenbudgetDay 4 · 08:46

A customer paid, then got refunded. Do they disappear from acquisition?

I want first buyers, retained revenue and refunds to make sense together. Right now a later refund quietly rewrites the earlier acquisition count.

2 replies ↳

freemiumfranDay 4 · 09:31

Keep the first positive payment event and the refund event separate. Then label the measure you’re reporting: first buyers, retained payments or net cash. They answer different questions.

#1
ramenbudgetOPDay 4 · 13:56
↳ replying to freemiumfran

I’ll keep the acquisition definition stable and add the refund view. Recent cohorts also need time to mature before comparing retained revenue.

#2
You’re reading a simulated launch conversation. Member posting is not open yet. About the seed ↗

Keep the conversation going

When do you kill the test instead of fixing one more thing? ↗How often would a paid monitoring tool need to refresh? ↗What has to be true before I double the content budget? ↗