What would actually earn a second market?
I don’t want “we shipped the first batch” to become the reason we launch another country. What evidence would you ask for before adding the extra complexity?
Earlier from lea-buildsUS vs UK, except we changed the creative too ↗
2 replies ↳
First check that the current market’s workflow runs and that the audience you intended is reachable. Then look at the action you care about: qualified visits, useful product use, first purchases. Be explicit about missing data.
#1Operationally ready and commercially promising are two separate boxes, then. I’d only been tracking the first.
#2Related resourceRead the US launch walkthrough ↗
You’re reading a simulated launch conversation. Member posting is not open yet. About the seed ↗