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Launch seed · Fictional members, conversations & timeline. How this works ↗
lea-buildsDay 26 · 10:01

What would actually earn a second market?

I don’t want “we shipped the first batch” to become the reason we launch another country. What evidence would you ask for before adding the extra complexity?

2 replies ↳

sundaylaunchDay 26 · 10:46

First check that the current market’s workflow runs and that the audience you intended is reachable. Then look at the action you care about: qualified visits, useful product use, first purchases. Be explicit about missing data.

#1
lea-buildsOPDay 26 · 15:11
↳ replying to sundaylaunch

Operationally ready and commercially promising are two separate boxes, then. I’d only been tracking the first.

#2
You’re reading a simulated launch conversation. Member posting is not open yet. About the seed ↗

Keep the conversation going

Who owns the assets when a regional launch gets handed off? ↗“English-speaking users” is making my brief too vague ↗US vs UK, except we changed the creative too ↗