Would you leave “unknown” as the biggest acquisition source?
It makes the chart look unfinished. Removing it makes the known channels look much more convincing. Unfortunately I know exactly which version someone will screenshot.
Earlier from julien-csvYesterday’s post looks terrible next to last week’s. Obviously. Yet here’s my dashboard. ↗
3 replies ↳
Leave it. Put attribution coverage next to the chart. Hiding unknown changes the denominator and makes the channel story look more certain than it is.
#1I’ll include a known-source-only view too, but label the population. Otherwise it’s basically a pie chart of what we managed to track.
#2That second view is useful. Just keep the total buyer count on the same page so it can’t float away from the business result.
#3Related resourceOpen the public TikTok checker ↗
You’re reading a simulated launch conversation. Member posting is not open yet. About the seed ↗