nora-buildsDay 26 · 13:43More signups, same number of people doing the useful thing
Before I celebrate the top of the funnel, I want to know whether the new audience is actually getting through the first task. Where would you look first?
Earlier from nora-buildsI can record one useful product explanation. I can’t film all week. ↗
3 replies ↳
lucastriesDay 26 · 14:28Check that the activation event still measures the same thing, then compare the entry paths and mature cohorts. More signups can hide a weaker fit or a broken handoff.
#1The entry mix changed, so I’ll split that out before blaming the onboarding screen. Aggregate conversion is flattening too much context.
#2
tinyreleaseDay 27 · 14:33And keep purchases separate from activation. One is a product milestone, the other is the commercial outcome you’re ultimately trying to understand.
#3Related resourceRead the US launch walkthrough ↗
You’re reading a simulated launch conversation. Member posting is not open yet. About the seed ↗