What's a Good TikTok Engagement Rate in 2026?
Key Findings
- 100 – 1K followers: avg engagement 10.46% (median 7.62%, top quartile 12.63%) — based on 1,000 accounts
- 1K – 10K followers: avg engagement 10.6% (median 7.9%, top quartile 13.54%) — based on 1,000 accounts
- 10K – 100K followers: avg engagement 8.21% (median 6.31%, top quartile 10.93%) — based on 1,000 accounts
We analyzed 5,000 real TikTok profiles across all follower tiers and computed engagement rate (likes + comments + shares ÷ views × 100) on the last 12 posts. Here's the complete breakdown.
Engagement Rate by Follower Tier
All numbers are real data from analyzed accounts — no estimates.
| Follower Tier | Sample | Avg ER | Median | Top 25% | Verdict |
|---|---|---|---|---|---|
| 100 – 1K | 1,000 | 10.46% | 7.62% | 12.63% | Excellent |
| 1K – 10K | 1,000 | 10.6% | 7.9% | 13.54% | Excellent |
| 10K – 100K | 1,000 | 8.21% | 6.31% | 10.93% | Excellent |
| 100K – 1M | 1,000 | 7.81% | 6.99% | 10.63% | Strong |
| 1M+ | 1,000 | 9.11% | 8.38% | 11.92% | Excellent |
Source: TokPortal Engagement Benchmark Index, computed from public TikTok profile data. Last updated 8/18/2026.
Average Performance Per Post (by Follower Tier)
What does an average post look like at each tier? Real numbers from the same sample.
| Tier | Avg Views | Avg Likes | Avg Comments | Avg Shares |
|---|---|---|---|---|
| 100 – 1K | 16.5K | 1.2K | 43 | 128 |
| 1K – 10K | 66.0K | 5.1K | 73 | 551 |
| 10K – 100K | 298.0K | 23.0K | 220 | 6.1K |
| 100K – 1M | 1.1M | 73.1K | 690 | 6.1K |
| 1M+ | 4.5M | 380.0K | 3.8K | 20.7K |
How to Interpret Your Engagement Rate
Content not resonating. Revisit hooks and topic clarity.
Basic traction. Improve first 2-3 seconds of videos.
Healthy engagement. Iterate on winning formats.
High resonance. Scale content pillars.
Top performer. Expand distribution channels.
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