TokPortal
Engagement

What is a good TikTok engagement rate in 2026?

Short Answer

On TikTok in 2026, anything above 5% is considered strong engagement. Tier averages from 9,000+ analyzed accounts: 1K-10K followers = 6.2% avg, 10K-100K = 4.8%, 100K-1M = 3.5%, 1M+ = 2.2%. Smaller accounts maintain higher engagement because audiences are more targeted.

Last verified: July 3, 2026 · TokPortal Editorial

Engagement rate = (likes + comments + shares) / views × 100. Lower is normal for larger accounts.

TierVerdict
< 1%Very low — content not resonating
1–3%Low — refine hooks and watch retention
3–5%Good — healthy engagement
5–8%Strong — high resonance, scale formats
> 8%Excellent — top performer

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